Rich Snowdon

Deep Advocacy Coach
Coaching certification from the Coaches Training Institute (2000)





Types of Methods

• Coaching - Transformation - Philosophy

Working with

• One to one, personal

Oakland, CA USA

Please don’t underestimate how painful the loss of hope can be. Whether it’s a partial loss because you see near-term collapse coming, or the total loss of hope because you know that following collapse, if we do not manage it well, there will be extinction.

And please don’t underestimate how terrible an enemy despair can be. When hope disappears on you, despair is waiting right there to take you down and take from you everything that makes you a blessing to the people in your life.

But we don’t have to surrender to despair. We can fight for ourselves like never before. And how do we do that?

We ask more of love than we’ve ever asked of it.

We upgrade it. We make it more robust. In this time of danger and darkness, we give it new life.

I don’t mean that we just get better at conventional love, but that…

We make of love something way better than the default that evolution gave us.

We can actually do this.

Which is as profound a thing as humans have ever done.

We get to upgrade love even against the odds. We can work to make our love strong enough to reach across the divisions that set group against group, tribe against tribe, and fill the world with us-versus-them brutality.

I stopped believing in hope in the 1970s. Back then I decided not to have kids because I was so scared about the future I saw coming that I did not want to bring them into it.

For the past twenty years I’ve been coaching nonprofit leaders on their toughest issues. Now I’m focused on helping people make rich and resilient post-hope lives for themselves. And if they want, I help them develop strategies for post-hope activism.

I’ve written two books to support this work, which you can find for free at and

Both start with the death of hope, but that’s only the inciting incident. The real story in each one is asking more of love.

And here are two things I know for sure…

Love does not depend on hope.


Activism does not depend on hope.

What does this mean?

We get to keep living by what’s deepest in our hearts no matter what.

From what you’ve read so far, you can tell I’m an intense guy. That’s because I’m so serious about my clients going as deep as they need to go to get what they need to get. But I’m also easy to talk with.

The most frequent comment I get from clients is this…

“You have a very gentle way of doing very powerful coaching.”

For more details, you can go to Or you can email me directly from this current page to set up a Decision Session.

This is a real coaching session that we do so you can decide if I’m a match for what you want or not. You get to work on serious issues that are alive for you right now. You get to ask all your hardest questions. You get to push on me to see what I’m made of. I welcome that.

If you decide not to continue with coaching, then this first session is free.

But please know that I’m not going to push you to sign up. Because what matters to me is that you to make a real decision, the one that’s really right for you. I want you to only say yes when you’re sure you’re going to get what you need.

And then if you’re a genuine yes to the coaching, I’d love to work with you.

Best wishes,



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Standard Coaching Generically, a coach is someone who enters into a skilful, intimate, developmental …

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